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Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Language
English
Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...
Author
Language
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
Author
Lexile measure
AD 460L
Language
English
Description
Over the course of a long walk across a city, one curious kid needs to know: "Does it have a butt?" Everything from sheep to ghosts to dinosaurs is subjected to this all-important question, and Dad is a never-ending source of answers. On a laugh-out-loud father-child ramble, we come to see that every butt, from a bullfrog's to a zombie's, has its own distinctive, and distinctively hilarious, quality.
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