What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).

Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas

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Loonshots is a brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight into how people create and nurture things that change the world. It's also an important book. Bahcall, a physicist and biotech entrepreneur, is unfolding the secrets behind successes everywhere.' --Richard Preston, author of The Hot Zone and The Wild Trees What do James Bond and Lipitor have in common? Why do traffic jams appear...

"We're experiencing a second age of spaceflight, and the renaissance of rocket science is captivating the world. Movies and television shows set in this sphere consistently top the charts, and millions tune in to watch SpaceX launches. Although we glamorize rocket science, we assume that it's beyond comprehension by mere mortals who don't have a special kind of genius baked into their DNA (hence the common saying, "It's not rocket science"). Yet while...

Too often companies and individuals assume that creativity and innovation are the domain of the creative types. But two of the leading experts in innovation, design, and creativity on the planet show that everyone is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and many of the world's top companies, David and Tom Kelley identify the principles and strategies...

Enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.